Long ago, in a distant forest, there was a secret hidden that no one knew. They say that every butterfly that was born in this forest would soar towards the sky to remind us that life is a gift. But one of them, Kupu & Kupu, was different from the others. One day, the oldest tree in the forest whispered to Kupu & Kupu: “You don’t just exist to fly, you also exist to touch.” From that day on, Kupu & Kupu’s wings began to leave a mark not only in the air, but on everything they touched—just like a soft blanket a mother covers her baby with. Centuries passed, people forgot. But some still remember… Mothers, fathers, those who witnessed a baby’s first sleep… Kupu & Kupu’s touch is still with us today. The ancient wisdom she whispered became a door opening to the future. Because we know that babies are our future, they are the most precious mark we will leave on the world. Kupu & Kupu is not just a fairy tale, it is a legacy… Kupu & Kupu carries not only a feeling of softness, but also a responsibility. Our products are inspired by nature and produced without harming nature. In every stitch, every fiber, every touch, there is the ancient wisdom of the past and the innovative touch of the future.
BECAUSE THINGS AS LIGHT AS A BUTTERFLY'S WING ARE SOMETIMES THE MOST
IT IS THE BEGINNING OF THE GREAT CHANGE.

Not only today but also tomorrow is important for our babies. The world they will hold with their tiny hands, the nature they will breathe in, the soil they will take their first steps in; should be clean, safe and livable. While we offer our babies a peaceful sleep, we also dream of a world that safely embraces their future. And who knows, maybe one day, in the early hours of a morning, a butterfly that lands on your window sill will whisper to you: “Life is hidden in the things you touch. And the most valuable touch is the one that extends into tomorrow.”